About

I've always loved oversized. Hoodies that swallow you, tees that hang right, pants with open legs wide. But every brand doing oversized was either logo-slapped or empty.

I wanted something else. Minimalist — but with meaning.

So I started printing what I actually think about. Words instead of logos. Faith. Freedom. Respect is Rare. Not slogans I made up in a room. Things I've lived.

The pieces are cut different too. No traditional kangaroo pocket on the hoodies — side pockets only, so the silhouette shows the whole body. Pants come open-leg, wide. The tees are heavyweight. Everything oversized on purpose.

Modern Rites. Ancient Roots. That's the whole idea. I live in the modern world — New York, right now — but I never forgot where I came from. My roots are truly ancient. This brand is how I carry both.

I'm the founder. I run it. Every phrase, every piece, every order that ships — that's me.

Wear what you feel.

— Urban Rites, New York