Drop 01 marks the foundation of Urban Rites.

Built around heavyweight construction, oversized silhouettes, and disciplined minimalism, this capsule introduces the core identity of the brand.

Hoodies and sweatpants are crafted from 450gsm heavyweight French terry with dropped shoulders and a structured drape. Hoodies are designed without a traditional kangaroo pocket and instead feature discreet side seam pockets — preserving a clean front profile while maintaining functionality.

T-shirts continue the same philosophy with substantial fabric weight, relaxed proportions, and message-driven graphics.

Stone-wash treatment and bold back statements define the visual language.

This is not trend-driven.
It is constructed with intention.